Which advertisers have left rush

It's simple, really. To hammer in the us vs. It is unclear whether Limbaugh's advertisers have fully abandoned Limbaugh's show, however, or if they have merely stepped back temporarily until the storm has passed. Ad Age uses Lowe's disaffiliation with "American Muslim" as an example of advertisers temporarily going to the sidelines:.

When Lowe's announced late last year that it was withdrawing its ad dollars from TLC's "American Muslim," it might have seemed like a death knell for the show -- except for one thing. Lowe's didn't withdraw its ad dollars from TLC, or any of the other cable outlets owned by Discovery Communications. Still, based on Limbaugh's "who needs 'em" rant, it doesn't seem like he'd take any of his old sponsors back. For you. World globe An icon of the world globe, indicating different international options.

Get the Insider App. Click here to learn more. Prior to the announcement that Travis and Sexton would take over, radio insiders had months to speculate on who Premiere would choose to fill the spot. It was not an insignificant decision. He was also at the forefront of a growing industry.

Now, conservative talk shows proliferate on podcasts and radio. And while Travis and Sexton said Monday that theirs was the most anticipated radio show launch in history, they did not begin at the top of the mountain, with Limbaugh numbers. Not a single RushLimbaugh listener that was with Rush for his decades of radio excellence would call the clayandbuck joke of a show and say "Mega Dittos"! But most of the comments on social media have been positive, and Travis and Sexton scored big by booking Trump on the show next week.

Although Trump lost the election, more than 70 million Americans voted for him. Longtime radio consultant Donna Halper said to give the new hosts time before making a judgment. Too soon to say. Cookie banner We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from.

By choosing I Accept , you consent to our use of cookies and other tracking technologies. Clay Travis, left, and Buck Sexton, pictured in this undated publicity photo, took over for Rush Limbaugh this week. In fact, talk shows in general serve that purpose, Rosenwald, of the University of Pennsylvania, said. They had this refuge in conservative radio. And seeing his success, talk radio stations across the country hired people they hoped would be the next Rush, putting local conservative talkers on the air in the morning and afternoon slots.

His show was on more than stations, and estimates of listenership ranged from 15 million to 27 million each week. Talkers magazine, which covers the industry, estimated the combined reach of the top 15 radio hosts in December at nearly million.

Other conservative stars with large followings, such as Hannity and Tucker Carlson of Fox News, already have generous salaries and long work days, and are unlikely to want to take on more work, the analysts say. Podcaster Ben Shapiro, who became the youngest syndicated columnist in the U. Rosenwald said to keep an eye on Brett Winterble , who has the p. Although Limbaugh is credited with revitalizing AM radio, the number of AM stations is slowly declining. Also, the largest group of talk radio listeners is 65 or older, and not considered a desirable demographic for advertisers.

At the start of this year, there were 1. While listeners of AM radio are older and white, podcasters draw a more diverse audience. The AM radio listener gets about 38 minutes of the talk show host and 22 minutes of news and commercials, compared to a podcast, where a one-minute commercial might play every half hour, Rosenwald said.