Why is vera wang important




















So I went to Ralph Lauren through my connections to Vogue and became a design director for all of women's [clothing] there. When I saw what it takes to build that kind of empire, if I had been sane, I probably would have stopped there. But I scheduled my wedding and I started to look for the dress. I couldn't find anything I wanted. I was 39, which [today] doesn't seem that old for weddings but when I got married in , it was.

I just felt sort of ridiculous running around bridal departments and things like that. It was my father, who, when he saw me going through this just to find a dress, said, "I think there's probably a serious business opportunity here.

Here, I am at 40, married and founding my own company and also trying to become a mom. It was wild. I tell young people that the one thing I hope for all of them is that they don't get derailed. Everyone told me not to do this and not to do that. Just because everyone's against it doesn't mean you shouldn't do it. And regret is far worse than never having tried and worse than failure. The point is that you just get started.

Any job you take doesn't have to be the be-all-end-all. I think a job can be what you bring to it and make it. I would say work and then sleep are important to me. I think sleeping is very important to me, although that's been very disrupted with the pandemic. I don't know why, but it really has. What keeps you young is your brain and spirit. I think that's far more important than a new fad diet or how many hours of Peloton you're doing.

Fashion is a very liberal business. I didn't feel targeted to my face with the violence and cruelty that's happening now. But I have noticed, certainly, an upsurge in the last five or seven years.

Like with comments, which are just as cruel. I can't speak for all Asian people, but I have to say that most of our cultures are very old cultures and there is a certain passivity in terms of Asians and the way we are bought up. We try to bring that philosophy to the brand.

You were known as a bridal designer for so long. How did the rest of the business evolve? I actually started my bridal line only two weeks earlier than my couture evening-wear line, if you can believe it. When I opened my store, it was not even my bridal gowns. I purchased from everybody in the world—London, Paris.

I was the editor, as I was at Vogue, and I brought in all different kinds of clothes and designers. But then I put in one dress of mine to see if it would sell. And then two. And then three. And then five. And eventually it became completely me. Two weeks later, we started to do these bespoke evening cocktail dresses. By word of mouth, women would come in to have them made. We still do some one-of-a-kind, but then I also had to learn how to reproduce.

Can you get a scale on the garment? I also look for an affinity and understanding of what I do, my brand, my sense of style. How do you balance your time between the two? I prioritize like mad. There are people whose livelihoods depend on you. The industry is difficult. Really, fashion is no different from any other industry today.

But business is creative. To do well, you have to think creatively. You were a figure skater in your youth. What lessons did you take from the sport into your career? It teaches you discipline. It gives you the joy of self-expression.

How has your multicultural life—Chinese heritage, American upbringing, significant time in Europe—influenced your career? When did this happen? In an interview with The Fashion Spot she explains the origins of her career and love for fashion, so, to give you a taste of who Vera Wang is, we will draw from the most reliable source: her! Vera was born in in New York, from a couple of immigrants from Shanghai. Since she was a child, she has been attending haute couture fashion shows together with her mother and she attributes her love for the fashion world to this.

An interesting fact about her that not everyone knows is that, before working for Vogue magazine, she has been a figure skating athlete, completing in the and U.

National Championships. In , she started working as a bridal wear designer and, with some financial help from her father, she opened one of her flagship salons at the Carlyle Hotel in New York City where, still today, many of her modern yet traditional wedding dresses are showcased. She acquired a strong following, especially in Hollywood, where more and more celebrities were appreciative of her innovative designs.

Vera expanded her production and started working no longer as a bridal wear designer only, but also as an haute couture designer.



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