When was imvu started
According to this lecture from the founders , the company did not initially know what features their product would have or who their customers would be. They started with a basic chat add-on , and through testing and talking with users, they discovered what features were in most demand.
Continuous customer interaction was essential as they developed the product. They discovered not only who would be interested in it, but also how to make it more attractive to a larger audience. The product improved through the process of getting a lot of customer feedback and doing rigorous testing. Additionally, Agile Development optimized the process of building the product. They deployed the minimum viable version of each new feature during iterations and did continuous integration and deployment.
One developer token is technically worth ten credits, however, developer tokens may only be spent on developer related fees, such as the initial cost that must be paid when putting an item on sale or to buy advertising called a "Shout Out," which buys the purchaser a certain number of placements in the scrolling ads that appears on the top of all IMVU pages.
A primary focus of IMVU is the member-developed content. IMVU actively encourages the members to participate in the Content creation program.
The Developer Program allows members to create and sell virtual products. A member must buy his or her name and possess enough credits for "derivation" and submission fees in order to become a content creator.
Due to the fact that many products created by content users do not comply with the Terms of Service , IMVU has been known to have removed such products from the consumer's inventory and the Shop , with some users complaining that they have not been refunded for the item. Users who have purchased Access Pass are also not given the full privilege of keeping these items. As most of the consumers in the IMVU community spend real money on these products, there have been several complaints on different occasions demanding fair compensation.
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