Why mascots are used

Barbie is a powerful mascot of its namesake brand — and is an Instagram influencer in her own right. Currently, she has a following of over 2 million people on Instagram and posts about fashion, lifestyle, traveling, and all things vogue. As a mascot, Barbie is a whole content marketing campaign unto herself.

If you look at her posts, they are professionally photographed, tell a cohesive story, are completely on-brand, and do a great job of presenting Barbie as a real -enough person. Image: Instagram. But then in , the company decided to phase out the King. But the mascot was so popular and well-known and so relevant for some advertising opportunities that they decided to bring him back for a Movember ad shoot.

The spot was so brilliant and so on-point with the event that the King became relevant again. Another way mascots humanize a brand is by engaging with the audience with the help of their specific characteristics. These qualities and attributes of the mascots then transfer on to the brands and become a part of their message. The mascot is a part of their brand logo and incorporates the friendliness and accessibility that the brand is known for. It often pops into your inbox offering your exclusive deals, insights, random advice, and sometimes, funny links, too.

Image: Robert Katai. Travelocity distinguishes itself from the competitors by claiming to be a choice of wise travelers who want better, more quality-oriented wandering options. Due to a viral ad campaign in , the Gnome became so popular that it now has its own Twitter account from where it shares its travel adventures and actively engages with its audience through its fun-filled wisdom and funny one-liners. Image: Twitter. One of the greatest qualities that make brand mascots such powerful marketing tools is their flexible personality.

A brand mascot can be fun and cheeky, but in times of crisis, emergency, or when social action is necessary, they can get serious and get stuff done. Because we attribute a lot of human qualities to them, we do not find it hard to believe that they will be affected due to changing times too. Therefore, in the present pandemic of Covid, Hotels.

Image: YouTube. The ad campaign started with a video ad showcasing Captain Obvious about to snack on some popcorns. And you should too. In , the insurance giant AFLAC started a campaign to promote childhood cancer awareness and its efforts to fight the disease and stand by affected families. The campaign consisted of launching My Special AFLAC Duck, a specialized robot with removable and washable skin that was designed to provide comfort to the children who wanted a clean, plush toy in their hospital beds, which they could carry with themselves.

Image: SVMH. The campaign not only won awards but widespread recognition too. So there you have it. All the different ways a brand mascot can humanize your brand by being authentic, relevant, personified, and relatable. A well-designed mascot — whether a cartoon spokes character or a real human who you want to portray your brand — has the power to play a significant role in humanizing your brand.

Brand mascots are a great way to market an organization. Proper brand marketing can turn your brand mascot into a celebrity. Learn how to get your brand mascot all the fame, fortune, and paparazzi it deserves!

The Bulldog Mascot is one of the most popular mascot costumes. Find out what makes these lovable canines such a great mascot costume. Cleaning and Repair Mascot Programs. Blog FAQs Videos. Facebook Instagram Pinterest Linkedin Youtube. Request a Quote. Connection With Students. Make You Stand Out. Get a Custom Mascot For your high school! Read More Blogs. Think about the impact of having a great social media strategy behind every mascot.

It should include a solid plan on how to engage and entertain followers. Your audience will be more likely to engage with your mascot than the paid marketing person on the other side of the computer. Not only do mascots engage audiences through social media, they have a unique ability to entertain and engage in real life.

Sure, you can dress up your own street team and send them out at an event, but will they be able to engage the crowd as well as a mascot can? Mascots are unique - they have personality and they draw attention wherever they go.

They become a spectacle that people look forward to seeing. Have you been to sports game recently? Mascots do an amazing job of entertaining the crowd during half-time or intermission, and even just engaging the crowd to support their team throughout the game.

This is a perfect example of the power of a mascot. They become larger-than-life characters that can engage in a way that no one else can. Audiences young and old have fun with mascot characters. They can make you laugh, they work hard to entertain you, and they are a step outside basic marketing tactics. They give you hugs or they intimidate the opposing team.